Sarasota Assisted Living and Senior Care Online Presence Benchmark Study
If you’re in the assisted living or senior care business in Florida, you’ll be interested in this benchmark online presence case study we just completed. Why The...
Sarasota Home Remodeling Companies Online Presence Case Study
If you’re in the home improvement business in Florida, or looking for a home remodeling contractor, you’ll be interested in the case study we just completed to...
Overhaul Your Online Marketing Presence During The Slowdown Period
Looking to get your local business online marketing strategy in shape for the upcoming restart? No one knows when it will happen, but it will come. And when it does,...
Text Enable Nursing Home Landlines For Coronavirus Issues
On Thursday, March 12, 2020, I arrived at a Sarasota, Florida nursing home to visit an elderly family member. The polite but firm staff did not allow me to enter the building...
The Return Of The Facebook Chatbot for Local Business Marketing
Chatbot marketing for local businesses is coming of age. Eighteen months ago, I built a few chatbots for my clients. They were successful in driving new engagement with their...
5 Useful Tips To Improve Senior Care Display Advertising Campaigns
In recent years, we’ve been working on and refining online marketing and advertising projects in the senior care industry. The growing demand for trusted assisted...
What Local Businesses Can Do About The Dizzying Pace Of Digital Ad Platform Changes
Constant changes to major digital ad platforms have brought us to the same level of complexity as car maintenance – it’s just about impossible to work on it...
How Local Business Can Use Facebook And Other Tools To Grow their Brands In A New Social Media Environment
Do you feel that your business is forced to have a Facebook page? Do you get the sense that people don’t know, or would really rather not spend the considerable time...
How BJ Fogg’s Model Can Help Get More Online Reviews
Business models boil complex issues down into simple visual or mental explanations. They’re maps of reality that provide insights on ways to think about any problem....
If Your Website “Content is King” Why Not Treat It As If It Were Royalty?
When websites aren’t performing as they should, it seems that people gravitate more to the analytic and technical factors to fix their problems. Many don’t pay...
Google My Business Strategies That Help Local Businesses Reach More Customers, Patients, and Clients
The Local Business SEO Challenge Google makes changes to its search algorithm and ad platform at a pace impossible for any business to keep up with. Listen to SEO geeks talk...
10 Employee Management Questions Successful Companies Ask and Answer
Finding the right approach to managing employees is often a difficult balance for mangers and business owners to acheive. Employees quickly pick up on all too familiar...