Text Enable Nursing Home Landlines For Coronavirus Issues
On Thursday, March 12, 2020, I arrived at a Sarasota, Florida nursing home to visit an elderly family member. The polite but firm staff did not allow me to enter the building...
The Return Of The Facebook Chatbot for Local Business Marketing
Chatbot marketing for local businesses is coming of age. Eighteen months ago, I built a few chatbots for my clients. They were successful in driving new engagement with their...
5 Useful Tips To Improve Senior Care Display Advertising Campaigns
In recent years, we’ve been working on and refining online marketing and advertising projects in the senior care industry. The growing demand for trusted assisted...
What Local Businesses Can Do About The Dizzying Pace Of Digital Ad Platform Changes
Constant changes to major digital ad platforms have brought us to the same level of complexity as car maintenance – it’s just about impossible to work on it...
How Local Business Can Use Facebook And Other Tools To Grow their Brands In A New Social Media Environment
Do you feel that your business is forced to have a Facebook page? Do you get the sense that people don’t know, or would really rather not spend the considerable time...
How BJ Fogg’s Model Can Help Get More Online Reviews
Business models boil complex issues down into simple visual or mental explanations. They’re maps of reality that provide insights on ways to think about any problem....
If Your Website “Content is King” Why Not Treat It As If It Were Royalty?
When websites aren’t performing as they should, it seems that people gravitate more to the analytic and technical factors to fix their problems. Many don’t pay...
Google My Business Strategies That Help Local Businesses Reach More Customers, Patients, and Clients
The Local Business SEO Challenge Google makes changes to its search algorithm and ad platform at a pace impossible for any business to keep up with. Listen to SEO geeks talk...
10 Employee Management Questions Successful Companies Ask and Answer
Finding the right approach to managing employees is often a difficult balance for mangers and business owners to acheive. Employees quickly pick up on all too familiar...
What 1000 Senior Care Organizations Teach Us All About Online Reviews
From the most challenging tasks come the most important learnings. When it comes to getting online reviews, few industries are as challenged as the Senior Care businesses. ...
Unlock The Power Of Press Release Marketing For Local Business
Let’s call it the “Money Box”. Being in the top 3 of the local search results box pays off in leads and sales for any local business. According to the...
The Promise of Growth – 11 Reasons Why Local Businesses Should Be Using Google Ads
A local business group contacted me to do a presentation on Google Ads. Naturally, since we’re a Google Ads management agency, I was thrilled to do so. But getting...