The Underlying Customer Service Skills That Make Or Break Online Reviews
I ran across a great customer service article by Help Scout. If you’re a professional in a larger company, they’re good concepts to organize your...
Listen Up!…Sharpening Listening Skills Builds Positive Online Reputations
I’ve noticed that people who leave negative ratings online do so because they feel that not only did they not get what they expected, but they often feel that they...
Amazon’s Top 10 Management Books – August 8, 2018
Nothing keeps a business growing like the effectiveness of its ownership and leadership. In most cases, it’s a good thing for leadership, and all of its...
The Answer To This One Simple Question Can Make Your Business Extraordinary
A few years ago I wrote a post for another blog about the power of an organization or a leader’s “why”. In today’s flashy, busy world, it’s as...
Turn Up The Advertising Power With Display Ads
Sorry, business owners and managers, social media platforms are not ever again going to be much help in getting your message out organically. Here’s an excerpt from a...
The Google+ Advantage – How To Outperform Your Competitor’s Online Presence
Here’s a question, the answer to which could help your local business dominate key search terms, and earn a spot in the Google local 3-Pack. What was it that took a...
What You can Do Right Now To Prepare For The Voice Revolution – Part I
At the time of this post, only about 15% of US households have a smart speaker. Since this isn’t a huge number, the question naturally arises is the voice revolution...
Messenger Chatbot Marketing Strategy For Small and Medium Sized Business
We built a chatbot last year for one of our clients who was opening a new facility. The primary purpose was to build buzz and Facebook followers before we opened the doors. ...
Google Changes The Ad Game With Machine Learning
Google is deploying machine learning across its ad platform. Machine learning is the science of getting computers to learn from data and act without being...
How To Turn Online Reviews Into A Competitive Advantage
The good news about today’s online reputation is in its ultra-simple rule: If your business has a better online reputation than its competitors, you’ll own...
Are You Paying Enough Attention to Your Landing Page?
Some companies who advertise online pay small attention to their landing page. That’s a mistake. I suppose it’s a sign of the times that sparkly images, dazzling...
How To Write “No Bounce” Copy That Drives More Business Your Way
In the old days of internet marketing (just a year or so ago), having tons of backlinks to your webpage was the holy grail of internet ranking. And although they’re...